Customer Development Coordinator/ Product & Marketing Specialist

About the company:

If you can find inner motivation in the sentence “the right financing at the right time can change lives” than your place is in our company. And if you relate to the values of positive impact, supporting innovation for a better society, building solid partnerships, promoting sustainable growth through education, and upholding the highest ethical standards, then you will fit perfectly in our Business & Product Development team.

Scope:

The role of Customer Development Manager is essential for managing the customer-centric initiatives, being a cornerstone in delivering on BCR Social Finance’s strategy.

Main responsibilities:

  • Proposes, implements and manages Customer Acquisition plans, covering customer-centric product marketing positioning, campaigns and lead management based on marketing plan, stakeholders feedback and BCR’s Social Finance growth targets.
  • Proposes, implements and manages Customer Marketing Programs to increase referral rates, Customer Satisfaction & NPS Scores, through communication tactics (e.g. customer testimonials) and digital-focused processes.
  • Maps and manages the Customer Journey across the lifecycle (including reporting), to propose & implement plans that ensure continuous customer development based on data-driven decisions, with a strong focus on enhancing digitalization.
  • Proposes, manages & continuously develops Commercial Partnerships to drive customer portfolio development, while ensuring that the existing opportunities from already developed communities and projects are treated with priority.
  • Works closely with & supports Business Development Coordinator/Product Manager/Sales Teams to assure an integrated and seamless Project Management of Customer Development plans in line with the Business Development, Product Management & Sales Strategy.

 

Requirements:

  • Bachelor’s degree in economics or social sciences.
  • Minimum of 2 years of experience in banking. 
  • Minimum 1 year of experience in any of the following areas: Customer Management/Experience, CRM, Product/Customer Marketing or Segment Management.
  • Experience in project management, product marketing can be considered a plus
  • Experience in a Sales Representative role can be considered a plus
  • Proficient in English, with excellent writing and verbal skills. 
  • Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 
  • Adaptability, Problem solving, Planning and Analysis skills
  • Excellent interpersonal communication skills and a proactive team player.

 

Benefits:

  • hybrid work - availability for work from home for 2-3 days per week 
  • complex benefit package: meal tickets, medical services, additional holidays, gifts for special occasions, annual performance bonus, etc. 
  • we are proud of a team of empathic and cheerful colleagues, come and meet us :) 
  • developing a career in the financial-banking field 
  • dynamic and modern work environment 
  • member of a team of professionals 
  • membership of a large international group in the financial-banking field - Erste Group

 

BCR Social Finance IFN SA is a non-bank financial institution (IFN), established in December 2008, present through a wide national network and with an important portfolio of clients.

The institution aims to create a positive impact in local communities by supporting entrepreneurs, social enterprises and non-governmental organizations, providing them with flexible and accessible financial services to successfully develop their activity.
BCR Social Finance complies with the highest ethical and quality standards confirmed by the European Commission, in 2017, by granting the "Certificate of Conformity with the European Code of Good Conduct for the granting of microcredits".
Membership of the most powerful financial group in Romania (BCR) and in Central and Eastern Europe (Erste Group) allows the support of viable projects, dedicated to innovation and creating impact in society.